Uber's CEO became an undercover boss in a used Tesla and was surprised by how rude some riders can be
Uber's CEO moonlighted as a driver to find out why the company was having trouble signing up more drivers. He was surprised to find out just how many issues there were — and how unpleasant some riders could be.that he secretly signed up as a driver in September last year to better understand the Uber-employee experience amid a slowdown in recruitment.
While there were several operational issues that made using the app difficult, some customers' behavior unpleasantly surprised Khosrowshahi. Another passenger who recognized the CEO on one of his Uber shifts asked him for advice on his startup.
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