On Monday, all the major media companies were invited to bid on rights for UEFA matches, with a deal set to be locked up in the next couple of months.
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Every major media company is expected to take a look at the package, including the major traditional players like Disney/ESPN, CBS/Paramount, Fox, NBCUniversal and Warner Bros. Discovery, joined by streaming players like Apple and Amazon. The UEFA rights may be of particular interest to companies looking to invest in their own streaming offerings. With the U.S. leagues like the NFL and NBA still mostly focused on linear television, UEFA appears open to packages that features a heavy streaming component. Given UEFA’s younger than average fanbase, streaming may make sense as a primary delivery mechanism, even if linear can still drive eyeballs.
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