The rising cost of living in the UK has led almost 1m British households to cancel their subscriptions to streaming services such as Netflix, Amazon Prime, and Disney+, a new report by market resea…
Disney+ Strikes Deal For BBC Dramas 'Ralph & Katie' & 'The A Word' With Keshet International -- Mipcom Cannes
Figures in the report state that Prime Video, Disney+, and Paramount+, which launched in the UK in March, made up the majority of new streaming subscribers in the third quarter, with 29.4%, 17.5%, and 24.6%, respectively, while Netflix continued to struggle with audiences. Netflix took only a 2.1% share of new subscribers over the recorded period, a fifth of the proportion for the same period last year.
Next month the streamer will attempt to shake up the market with a new ‘Basic with Ads’ package aimed at attracting new subscribers. The £4.99-a-month option will launch in the UK and US on 3 November, more than a month before Disney’s December 8 rollout of their own ad-supported version of Disney+.
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