Ulta’s chief marketing officer Michelle Crossan-Matos is driving growth in wellness by breaking barriers around taboo topics.
“We make wellness accessible and we democratize it. We’re in all 50 states across the country, we serve every singleenthusiast out there,” said Michelle Crossan-Matos, the retailer’s chief marketing officer, in conversation with Jenny B. Fine, executive editor,, WWD and Beauty Inc. “Our mission is to take the guesswork out of wellness and to help people understand their own wellness journey.”
Ulta has also made efforts to create positive and inclusive conversations around traditionally taboo wellness topics. “Intimate wellness, sexual health — that’s a core experience,” Crossan-Matos said. “There’s nothing to be ashamed of.”, a partnership with Mel Robbins and the impetus for a study among 5,000 teens and adults on how they experience joy. As reported, 73 percent of respondents experience negative self-talk, while 70 percent don’t recognize it as such.
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Michelle Sabia, MPH, CPH\u003cp\u003e\n\tProgram Manager\n\u003c/p\u003e\n\u003cp\u003e\n\tMichelle Sabia has a passion for health equity and has dedicated her career to supporting underserved populations through education, direct service programming and advocacy. She is certified in public health and received her master's in public health from George Washington University. She brings over a decade of experience in healthcare nonprofits and healthcare delivery settings to her role at HealthyWomen where she specializes in education programs for military healthcare providers and active-duty servicewomen. Most recently, Michelle managed federal payment programs and community health initiatives at a local health system in Washington state. Her proudest accomplishment was designing and implementing a social determinants of health program to address the social needs of patients in clinical settings.\n\u003c/p\u003e\n\u003cp\u003e\n\tMichelle's professional passions bleed into her volunteer work where she serves on the board of directors of the Neighborhood Clinic Tacoma, a free clinic serving those who can't access or afford healthcare services.\n\u003c/p\u003e\n\u003cp\u003e\n\tThough she currently resides in Washington and loves the unique natural beauty of the area, Michelle was born and raised in the Northeast and is quick to tell you that her heart will always be in New York. In her free time, she and her husband enjoy raising backyard chickens, hiking, cooking and traveling. They look forward to welcoming their first child in Spring of 2022.\n\u003c/p\u003e
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