The decision comes as media and entertainment companies increasingly rely on films to draw audiences to streaming services.
Streaming service Peacock is hoping to get a boost from movies made by its corporate sibling, movie studio Universal Pictures.
This means that most Universal, Focus Features and Dreamworks Animation movies, including Blumhouse’s “The Black Phone” and Michael Bay’s “Ambulance,” will be available for streaming on the subscription service much faster than usual. The decision comes as media and entertainment companies increasingly throw out old business models to better compete in the battle for streaming dominance.
“As we continue investing in the most valued and sought-after content for Peacock, films are essential to that mix,” said Peacock President Kelly Campbell, who recently joined from Walt Disney Co.-owned Hulu, in a statement.with major theater circuits that allowed the studio to release movies for premium online rental as few as 17 days after their theatrical launches. Bigger movies got a window of roughly 30 days. Those deals remain in effect.
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