Universal Entertainment Group, The Geena Davis Institute on Gender in Media at Mount Saint Mary’s University and the USC Viterbi School of Engineering have entered a year-long partnership to pilot …
This goes in line with Universal’s continuing efforts to make strides in diversity andin film. In the Geena Davis Institute’s soon-to-be published annual, “See Jane 2020 report”, they look at the top 100 Films from the U.S. across Gender, Race, LGBTQIA and Disabilities portrayals. The study shows that there is a continuing lack of Latinx representation. The report finds that while Latinx accounts for 18.3% of the U.S. population , only 4.
“I’m so thrilled that NBCUniversal has committed to working with us on this pilot program,” said Davis. “Their support will be extremely valuable in developing the tool to address the sparse and underdeveloped portrayals of the Latinx community which our upcoming study underscores.
Spellcheck for Bias is currently being developed by the Institute in partnership with USC Viterbi to analyze scripts, manuscripts and advertising briefs to identify representation of characters and percentage of dialogue by gender, race, LGBTQIA and disabilities as well as unidentified characters along with several other attributes like violence, discrimination, and intelligence.
Creative partners include Actress/Producer Kate del Castillo; Harness, Co-Founded by America Ferrera; Blumhouse Productions, Brownstone Productions, Lord Miller, Will Packer Productions, NY Latino Film Festival as well as Executives Across NBCUniversal to Participate as Advisors in Developing Software Criteria.
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