It was a big night for multiple winner Daddy Yankee at the Premio Lo Nuestro awards and it was a very big night for Univision. Taking over the Spanish language network’s entire primetime, the 32nd …
All of which translated into a melodic win for Univision with a 1.1 rating among adults 18-49. That full-on key demo victory left ABC and the tied Fox, NBC and CBS in the rearview mirror. Overall,snagged about 2.8 million viewers, a 100% leap from the looking for a buyer Univision’s usual Thursday results.
Add to that the fact that this year’sactually rose in the ratings by a tenth from 2019, which can’t hurt the sales pitch in an otherwise bleak awards show landscape, if you know what I mean?Back on the Big 4, after a short technical delay in the getting the numbers from Nielsen, things were pretty much the same as last week. An up a tenth 18-49 was the most watched with 9.03 million tuning in, a slight rise from February 13 and almost a season high.
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