Inc. 5000 entrepreneur, data privacy and web accessibility advocate, co-founder of Ntooitive Digital and TruAbilities. Read Vikas Khorana's full executive profile here.
In the ever-evolving world of digital marketing, new strategies and tools are constantly being introduced. However, none have yet to have the same impact as artificial intelligence , which has transformed how we approach digital marketing.
As AI technology advances, we can expect to see more innovative applications emerge and user adoption increase. But rather than waiting to start using AI, it is important for marketers to begin determining how they can use the technology to improve their operations.AI-powered solutions automate those marketing tasks that were previously impossible, too time-consuming or so mundane humans didn’t want to perform them.
This isn’t to say AI is minimizing the human element; it is instead reducing the stress on the human part, allowing workers to focus on tasks that require human expertise and creativity.
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