The Pac-12’s strategic position in upcoming TV negotiations depends partly on the outcome of Big Ten deals that will be signed a year earlier.
Pac-12 fans were understandably distraught during the tense weeks in the summer of 2020 when the conference appeared to take its COVID response cues directly from the Big Ten — first to eliminate non-conference games, then to postpone the football season and, finally, to return to competition.Eighteen months later, the Pac-12 remains in the shadow of its Rose Bowl partner on key strategic initiatives vital to its football future.
The Big Ten signed its current media deals in 2017, six years after the Pac-12 agreed to terms with ESPN and Fox, and it will sign the new deals one yearWhile the Pac-12 was locked into a 12-year partnership — it feels like 20 years on the cash-starved campuses — the Big Ten agreed to a shorter cycle that allows it to feed at the media trough first., the Big Ten has entered its exclusive negotiating window with ESPN.
CBS lost the SEC’s ‘Game of the Week’ package to ESPN and is expected to pursue a deal with the Big Ten. So, too, is NBC. The Pac-12 is guaranteed to receive a hefty bump from its current deals with ESPN and Fox, which average $250 million per year over the life of the agreement. The SBJ report said nothing about NBC pursuing a rights deal with the Pac-12, and any pairing of Notre Dame home games with a Big Ten broadcast would assuredly consume seven hours of Saturday programming, leaving little for the Pac-12.
“When our media rights were renegotiated nine years ago, we leapfrogged everyone , and our conference basically accelerated into first place,” Kliavkoff said recently“The problem, which at the time probably seemed like a good idea, but the tradeoff for moving into first place was instead of agreeing to a five- or six-year deal, we agreed to a 12-year deal that has two-and-a-half years left …
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