General Motors' autonomous driving unit Cruise has developed its own chips for self-driving cars to be deployed by 2025, as they aim to bring down costs and scale up volume, executives said Tuesday.
"Two years ago, we were paying a lot of money for a GPU from a famous vendor," Carl Jenkins, head of Cruise hardware, told Reuters in an apparent reference to Nvidia, a leading maker of graphics processing units, or GPUs."There is no negotiation because we're tiny volume. We couldn't negotiate at all. So that's why I said, okay, then we have to take control of our own destiny," he said during a tour of the Cruise R&D workshop in San Francisco.
Jenkins said in-house chip development required investments, but this would be recouped by scaling up production of cars which use multiple chips. He declined to say how much the company was investing on the project. Cruise had developed four in-house chips so far - a computing chip called Horta, the main brains of the car, Dune which processes data from the sensors, a chip for the radar, and one that it would announce later, Jenkins said.
Gaurav Gupta, a chip analyst at Gartner, said automakers were increasingly trying to design chips and systems in-house to have greater control over product development and supply chains.Ann Gui, Cruise's silicon lead, said the Horta chip was based on an ARM processor as that was what was available when chip development started two years ago.
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