US shoppers use BNPL to buy groceries, cost of living crisis continues

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US shoppers use BNPL to buy groceries, cost of living crisis continues
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Forget luxury goods, US shoppers are now using buy-now-pay-later services to pay for groceries

But according to Adobe, the way BNPL is being used is changing. While the number of online purchases made using BNPL services grew in the last two months, revenue fell by 19% year-over-year — indicating that customers are using these services for cheaper items.

A spokesperson for Klarna did not comment on whether it has seen an uptick in its users using BNPL for grocery shopping when contacted by Insider. However, they reiterated Pandya's point, adding that buying on credit can be a good way for customers to make savings by buying non-perishable items in bulk.

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