The last time an artist used the big game to launch a new tour was Lady Gaga in 2017.
Usher performs onstage during his residency at La Seine Musicale on Sept. 25, 2023 in Boulogne-Billancourt, France.is likely to use the world’s biggest stage at Super Bowl LVIII in February to promote his first major tour in nearly a decade and become the first act to launch a tour from the big game in seven years, sources tellFollowing the NFL’s announcement Sunday that the R&B icon will take over Allegiant Stadium in Las Vegas on Feb.
It has been seven years since an artist took advantage of Super Bowl halftime show’s massive viewership to announce a new tour — the last wasin 2017. The reason for that is likely two-fold. First, there are more artists touring than ever before, making it difficult for artists to time their touring plans and album cycles around a February announcement date, especially when halftime performers aren’t typically announced until September.
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