In the immortalized-by-meme words of Usher: Watch this.
In a statement, Usher said:"It's an honor of a lifetime to finally check a Super Bowl performance off my bucket list. I can't wait to bring the world a show unlike anything else they've seen from me before."
Oliver Schusser, Apple's Vice President of Apple Music, Apple TV+, Sports, and Beats, also bigged up the booking, saying:"We are so proud of what we were able to accomplish together with the NFL and Roc Nation last year and now with the insanely talented Usher set to take the stage we're looking forward to another incredible Halftime Show from one of the world's all-time greatest performers.
Of Usher's long-standing relevance in the music industry, Thompson said:"Part of it is just songcraft. Part of it is the quality of that voice ... He's been able to kind of move along with trends while also staying sort of timeless, and I think he has been very smart about seizing opportunities when they've presented themselves ... [For example] he is dropping his next album the day of his Super Bowl halftime performance.
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