MediaLink CEO Michael Kassan will become a partner at UTA and will remain CEO of the consulting firm.
“We have been looking at opportunities to continue to grow, and it was clear to me that with everything going on in our business, which has been for so long funded by brands, and with streaming becoming such a powerful piece of the pie, brands have been somewhat disintermediated from premium content,” Zimmer said. “So I felt that there was an opportunity there to work with brands in a different way.
As part of the acquisition, UTA will rename its UTA Marketing division as UTA Entertainment & Culture Marketing, and fold it into MediaLink. UTA Marketing co-Heads David Anderson and Julian Jacobs will join Kassan’s executive team, and will continue that division’s focus on the intersection of brands, marketing, and the creative community.
“We have described MediaLink forever as an enterprise that sits at an intersection. And that intersection is marketing, media, advertising, entertainment and technology,” Kassan told. “Needless to say, we could now double click in the entertainment space more than we ever could have imagined. What UTA has built across the ecosystem with gaming and sports and music and talent is going to be a massive opportunity for us to tap into the brands and technology companies that we represent.
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