Utah freeway signs no longer use funny messages. Here's why via KSLcom
SALT LAKE CITY — "I pity the fool who doesn't buckle up."You may have noticed a lack of silly signs like these as you drive along I-15 in Utah.
Members of the Department of Transportation had been using humor to make their freeway signs more memorable for about seven years. They've thrown puns, pop culture references and allusions to upcoming holidays into reminders to buckle up, focus on the road and drive sober. "The intent was to create a conversation about safe driving behaviors and maybe bring a little levity to a very serious subject," Gleason said. "And so that's why we thought that if we could get people talking about it and thinking about it, that that would create action."
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