Step into an oasis of nature in the heart of Seoul with the latest opening of Van Cleef & Arpels' Boutique.
The opening of Van Cleef & Arpel’s Seoul Maison is a spectacle of nature-inspired architecture and design.French luxury jeweller, Van Cleef & Arpels, announced the inauguration of its latest boutique in the dynamic Cheongdam-dong neighbour. With this prestigious location, Seoul joins Paris, New York, Tokyo and Hong Kong in the elite club of iconic Van Cleef & Arpels addresses.
“With the creation of this new Maison, we are celebrating ever stronger bonds with this country, known for a long tradition of craftsmanship that echoes the values espoused by Van Cleef & Arpels. Indeed, the boutique was designed to form a union between the French jewellery tradition and Korean cultural heritage, and to nurture this dialogue for years to come,” explains Nicolas Bos, president and CEO of Van Cleef & Arpels.
“Over five levels, we designed a dreamlike natural decor with spaces suited to hosting artistic functions like exhibitions and conferences, along an itinerary in which lively spaces alternate with intimate islands of tranquility.”The visit continues with a wide staircase leading to the first upper level of the maison. Furnished with counters and vertical showcases, the wall and ceiling display iconic examples of Korean craftsmanship: hanji, the exacting art of hand-crafted paper.
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