Hoping to expand their appeal beyond the slot machine and buffet crowd, some casinos are turning to fine art galleries to bring in new business.
Hoping to expand their appeal beyond the slot machine and buffet crowd, some casinos are turning to fine art galleries or exhibitions to bring in new business from customers who might not otherwise visit a gambling hall.
A spectator takes a cell phone photo during a preview of the"Beyond Van Gogh" exhibit at Hard Rock casino in Atlantic City, N.J., on Thursday, July 7, 2022."The whole point of an experience like this is to bring people in," said Fanny Curtat, the exhibit's art historian."For a lot of people, museums are intimidating. It's all about exploring and having more ways of experiencing art.
The walk-through exhibit projects Van Gogh's artwork onto the walls and floor of a viewing room, with images growing and flowing into one another: cherry trees, for example, sprout and grow blossoms, that then blow away in the breeze. Shimmering walls of color dissolve and flow into other shapes and images all around the viewer.
MGM's Aria Resort features public art including sculptures by artists including Antony Gormley, Richard Long and Henry Moore.
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