'The Northman'-inspired Fortnite game 'Vengeance' has over 20 hours of gameplay.
Last week, the official Twitter account for The Northman debuted the trailer for Vengeance, an RPG created entirely in the world-dominating battle royale Fortnite as a bizarre promotion for the Viking epic. Well, responsibility for the film-inspired game within a game lies with Focus Features who partnered with the global gaming firm Loaded to build and promote the game as a forward-thinking, modern way to engage with audiences ahead of the film's release in theaters on April 22.
RELATED: 'The Northman' Trailer: Alexander Skarsgård Unleashes Viking Fury in Robert Eggers' Revenge Tale In a statement, Loaded's VP of Creative Ashley Hsieh praised Focus for embracing a new form of marketing rather than relying on conventional means:
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