Two years after its merger, ViacomCBS is officially rebranding itself as Paramount.
ViacomCBS is no more. Two years after merging to become a global media super company, the multinational conglomerate is changing its name to better represent its global brand. Starting February 16, the company will be known simply as Paramount and will trade on the NASDAQ as PARAA , PARA , and PARAP starting on February 17.
COLLIDER VIDEO OF THE DAY In the memo, Redstone and Backish discussed the reasoning behind the change, marking it as an appeal to customers all over the world: RELATED: 'Lioness': Zoe Saldaña to Lead Taylor Sheridan's Newest Paramount+ SeriesWith the name change, Paramount ditches the name and legacy of one storied studio for another. CBS has been broadcasting since 1927, making waves first as a radio company before jumping over to television and hosting an incredible swathe of early talent including George Burnes, Gracie Allen, Jack Benny, and Andy Griffith.
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