Viaplay, Scandinavia’s leading streamer, is set to launch in the U.S. on Dec. 15 under a partnership with Comcast. A European challenger to global players, Viaplay will bow with more than 1,1…
, Scandinavia’s leading streamer, is set to launch in the U.S. on Dec. 15 under a partnership with Comcast.
. Viaplay also intends to launch a direct-to-consumer app which will be live in all our 16 markets, including the U.S. in 2023. The third-party content that will be showcased on the service include “Charter,” Sweden’s official submission for this year’s Oscar race, “Exit,” “Snow Angels,” “Thin Blue Line,” “Grow,” “A Royal Secret” and “Into the Darkness,” among others. A range of exclusive documentary series will also be available.
“It will continue to grow and we believe a lot of that future growth will come from more targeted and niched offerings. Great content will find its way to an audience as it always has, but with the benefits of streaming and the fast-growing interest in more diverse storytelling there is definitely room for our Nordic storytelling in the U.S.,” said Jensen, who added that Viaplay is targeting 6 million subscribers by 2025 in our 11 new markets outside the Nordics.