The youth media brand — which is reportedly restarting its sale process — will create bespoke Arabic content for the government-owned Middle East behemoth.
Financial terms weren’t disclosed.
“MBC Group is the leading media platform in the region, and we are happy to help extend its reach while highlighting the vibrant, emerging youth culture in the Kingdom of Saudi Arabia – where more than half the population is under the age of 35 – and across the Arabic-speaking world,” said Vice Media Group CEO Nancy Dubuc.
Vice has been present in the Middle East since 2017 when it opened a regional office in Dubai. In late 2018, the company publicly distanced itself from Saudi Arabia following the murder of Jamal Khashoggi, claiming that it was pausing all work in the kingdom. “Given Vice’s reputation for content and storytelling, we couldn’t ask for a better partnership with which to kick off 2023,” said Sam Barnett, CEO of MBC Group, about the deal. “We have no doubt that Vice will help deliver diverse content that will complement our current offerings on MBC.”
The announcement of the MBC deal comes amid news that Vice is restarting its sale process, which began last year.
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