New Victoria's Secret guidelines are part of a wave of self-reflection in modeling and retail about the treatment of people whose faces and bodies help sell clothes.
Last spring, Victoria’s Secret imposed official rules to protect its lingerie models for the first time in its four-decade history.
The new rules included making sure models have private places to change clothes and that they’re never left alone with a photographer, makeup artist or anyone else. Those guidelines are part of a wave of self-reflection in the modeling and retail industries about the treatment of people whose faces and bodies help sell the clothes we wear.
Until last year, Victoria’s Secret didn’t have stringent, formal policies on appropriate workplace behavior during photo shoots, according to a person familiar with the matter. In late 2018, Victoria’s Secret started reviewing its own policies, developing them internally through legal and compliance teams and rolling them out in May with training sessions, said the person, who asked not to be identified discussing internal matters.
Anyone working on the set -- models, photographers, makeup artists and L Brands associates -- had to acknowledge these guidelines, which extended to the making of videos, fashion shows and commercials for Victoria’s Secret. If participants felt uncomfortable, they would be advised to tell the L Brands representative on site or call the company’s ethics hotline, operated by a third party.
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