People are talking about this viral World Cup ad that uses deceptive editing in all the right ways
, Les Bleus , feature in a dramatic montage of dribbling, passing, and scoring against a backdrop of passionate commentary and fervent cheers from the crowd — the typical stuff of any sports ad.
Then comes the twist. All that action we just watched actually came from the women's national team, Les Bleues. The real footage is revealed, showing Sakina Karchaoui, Selma Bacha, Amandine Henry, and other leading players on the French women's team. The faces and bodies of the male players had been superimposed onto those of the female players in an elaborate deepfake.
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