.visitsweden's new on-the-go initiative is a great way for you to visit the country's treasures through pieces of design that you can carry on your back!
While museums lock their exhibits behind glass and closed doors, Visit Sweden decided to put theirs in a backpack, and send them on a journey., Swedish Design Museum to Go is the world’s first portable exhibition, allowing visitors to explore Sweden through design. The exhibition has certainly struck a chord, as it’s almost completely booked up in the first week of the launch.
So, how does it work? Swedish design lies at the very heart of the experience and with it, the typical Scandinavian appreciation for functionality and aesthetics. The concept is centered around a trusty backpack – one you’ve likely used on your travels – filled with carefully curated objects representing Swedish design, handpicked by local curators.
Swedish Design to Go: East is curated by Helin Honung and Dimen Abdulla. The duo’s ambition is to bring diversity to fashion. The contents of the backpack are designed to explore Stockholm and its surroundings through the prism of nature and sustainability. North is ready for a pick up in Umeå. Curated by Linnéa Therese Dimitriou, the Creative Director at Umeå University’s Science Centre, the objects in the backpack are a reflection of her innate curiosity and make references to the Sami culture.
As I’m sure you’ll agree, design, much like art or music, is shaped by the values and experiences of its creators and, in this case, is heavily influenced by the sense of place. Hence, the ‘Museum to Go’ isn’t just about exploring Sweden through design – it helps navigate the cultural nuances shaping the Swedish psyche.and dry off the winter chill after an ice bath in Stockholm’s Hellasgården.
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