Mark this day: two decades on from its launch, Piëch's folly finally makes it to the shed hall of fame
Mark this day: two decades on from its launch, Piëch's folly finally makes it to the shed hall of fameA watershed moment has been reached in SOTW history with the 24-trumpet arrival of the Volkswagen Phaeton.
A dedicated Phaeton factory was built almost entirely out of glass in Dresden. It had a Studio that the customer could visit in order to choose paints and cabin materials. Later, they could return to watch their car’s two-day hand assembly process. There was adaptive air suspension, adaptive radar cruise and a bewildering range of engine choices including a 6.0-litre W12 petrol, a 5.0-litre V10 diesel, a 4.2-litre V8, that 3.2 petrol Shed mentioned earlier, and a 222hp/332lb ft 3.
In the end, fewer than 85,000 Phaetons were built between 2002 and 2016. China turned out to be the biggest market, followed by Korea. The car’s 2004 incursion into the US market was terminated after just two years with hardly any vehicles sold. Maybe someone at Volkswagen had read up on their Greek mythology and come across the story of Phaethon, an impulsive youth who was constantly hassling his dad, the sun god Helios, for a shot in his flying golden sun-chariot. Against his better judgement, Helios put him on the insurance and threw him the keys, or reins as they were called back then.
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