Wal-Mart is unveiling a new unexpected item in the bagging areas!
shoppers will soon see more third-party ads on screens in Walmart self-checkout lanes and TV aisles. There will also be additional advertising on the store’s radio and customers will be able to sample items at demonstration stations.
The in-store ads will be shown on some 170,000 digital screens across its locations as well as 30-second in-store radio spots that will be made available to suppliers later this year. Demo stations will include QR codes to take shoppers to more information or discounts.
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