The 'multiyear agreement' ensures that PPG's Glidden paints will get most of the shelf space at Walmart stores and supercenters.
The Downtown Pittsburgh-based paint and coatings manufacturer announced a new agreement with the national retail giant which makes PPG’s Glidden paint the primary brand across 3,800 Walmart stores.
The products are geared towards customers with little experience painting or, as Mike Tifft, director of Walmart business at PPG put it, “to meet that shopper that’s maybe a little earlier in their paint journey.” The partnership comes at a time when architectural paint demand has waned, especially in the residential sector. Future indicators don’t look good either, according to research from Bloomberg.
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