Want Jam That Tastes Like Fruit, Not Skittles? Trade Street Jam Is for You

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Want Jam That Tastes Like Fruit, Not Skittles? Trade Street Jam Is for You
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It's good for more than just toast.

Trade Street Jam Co. began six years ago in Rouse’s apartment on Trade Street in Charlotte, North Carolina. After culinary school, Rouse worked as a chef at the Ritz-Carlton in Charlotte, where her coworkers would organize food swaps to trade home-cooked meals and geek out about farm fresh produce. Rouse began bringing in jam to exchange for pickles and collard green dip, and her passion for preserves soon grew into a bonafide business.

“I always just tell our customers, ‘You’re not buying sugar; you’re buying fruit,’” says Rouse. A couple spoonfuls stirred into yogurt taste like breakfast, not dessert. Rouse’s jam is also looser in consistency because of the minimal sugar and absence of pectin, making it easier to incorporate into recipes. While her sour cherry ginger jam is excellent on a toasted English muffin with a smear of butter, Rouse believes it truly shines as a culinary ingredient.

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