As the legal cannabis industry grows, the rate at which women are entering the industry is now declining.
Women in Cannabis Study founder Jennifer Whetzel.Founded and led by Jennifer Whetzel, who’s also principal of Ladyjane Branding, the study's end goal is to advance diversity in the industry while continually supporting businesses, consumers and policy advocates. With funding from supporters, WICS plans to field future studies and publish additional reports. Its first edition also includes personal testimonials and profiles from cannabis professionals that bring the facts and figures to life.
Whetzel, who got her medical marijuana card the day she moved to Maine to help manage symptoms from multiple immune disorders and PTSD, credits the plant and the friends she’s met in the local cannabis community for inspiring and healing her. “When I set out to conduct the Women in Cannabis Study, I was compelled not just by the fascinating and dynamic experiences of women in our space, but also by the desire to amplify voices and create a safe, equitable industry for all. We have the chance to shift the paradigm, acknowledge the barriers in our way, and build a supply chain based on integrity,” adds Whetzel. “This research is my contribution. Providing the report at no cost is my way to take radical action.
Norge Siste Nytt, Norge Overskrifter
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