Warner Bros. Discovery's top ad exec reveals how it plans to grab ad dollars away from Disney, Netflix, and more rivals
Warner Bros. Discovery ad sales chief Jon Steinlauf shared plans to grab market share at the TV upfront.He's emphasizing plans that meet advertisers' needs and targeting benefits over big price hikes.
In 2022, Warner Bros. Discovery's pitch to advertisers was all about the breadth of its newly merged portfolio of news, sports, and lifestyle entertainment. This year, it's all about flexibility as it tries to steal share from rival entertainment giants. When it comes to WBD's Premiere package of top ad inventory, for example, ad sales chief Jon Steinlauf emphasized how advertisers could customize the mix of programming to meet their wants.
Premiere was a legacy package from Discovery featuring its cable portfolio's most valuable lifestyle content — to which the newly merged company added sports and news from its acquisition of WarnerMedia, which closed last April. But some advertisers were
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