Bleacher Report has a new type of game to analyze. Surf on over to the sports-commentary site that has been part of the Warner Bros. Discovery stable since 2012, and you’ll see the usual stuff: a r…
; speculation over whether the Atlanta Hawks will trade for the Toronto Raptors’ Shams Chanria; and an aggregation of a story about the Kansas City Chiefs and defensive tackle Chris Jones. Missing is word of the site’s new function for its parent company.
Warner Bros. Discovery CEO David Zaslav may be eager for consumers to subscribe to Max — a streaming amalgam that offers sublime HBO series such as “White Lotus” and reality fare like “Naked and Afraid — but he likely doesn’t want to give up such a flow of cash, nor does he want to cede the distribution fees the two cable outlets generate.
Left unanswered, for now, is whether Warner might seek to place commercials on a tier that requires subscribers to pay extra for access to it. The company might be smart to try and force the issue, at least from Wall Street’s perspective. Advertisers in pre-game, in-game and post-game MLB, NHL and NBA programming on TNT and TBS forked over $852.6 million in 2022, according to Vivvix, a tracker of ad spending – just a few percentage points higher than the $846.3 million they spent in 2021.
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