Waste Management — from its employees’ innovative new recycled uniforms to its first sustainability hire and a star-studded visionary event — is looking more and more fashionable.
The organization revealed its latest “Sustainability Green Index” survey on Thursday, done in part with global intelligence company, Morning Consult. The survey looks at the latest sustainability perceptions and expectations among adults in the U.S., starting with the stat that 72 percent of Americans are “overwhelmed” by sustainability today.
Equally telling, half of adults aren’t composting their food waste and more than half, or 56 percent, of adults said they equate sustainability with recycling — meaning factors of circularity like reuse and repair are obscured solutions. While three in four adults say they feel confident in knowing what can and can’t be recycled, there’s confusion around what to recycle among first-timers .“The most important takeaway from the WM Sustainability Green Index survey data is that there is still a lot of work to do when it comes to consumers understanding what they can do to make an impact around things like recycling right, disposing of food waste properly and more,” Hemmer said. “However, consumers care.
As consumers get on board, WM also eyes its sustainability event set to be held digitally on Feb. 9, with no cost to attend. Speakers include sustainability “visionaries” Paul Polman, formerly of Unilever, and circular economy expert George Bandy, to name just some. “One session I’m excited about will highlight the next generation of innovators committed to creating a circular economy,” Hemmer said. “The session will showcase work from the WM Design Challenge, featuring an interview with one designer. Powered by Slow Factory, the WM Design Challenge gave six individuals/teams an opportunity to create design solutions for products, materials and/or systems that embrace regenerative practices.
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