Alicia Keys performed a private concert to kick off her partnership with Hennessy Paradis, performing an intimate set before guests like Gabrielle Union, Troye Sivan and White Lotus' Adam DiMarco
. Executives for the brand say the partnership was especially felicitous as Hennesy Paradis’ sixth-generation Master Blender Maurice Fillioux de Gironde used music as his inspiration in creating the “melodic blend” of the Maison’s rarestAs part of the new partnership, Keys appears alongside renowned pianist Lang Lang in a new global campaign for Hennessy Paradis, which finds the two artists playing dueling pianos high atop Utah’s Paradise Canyon.
An accompanying press release calls the two artists “modern day conductors,” adding that the campaign video “explores the meeting of minds between the virtuoso talents, who share values of culture and beauty exemplified through emotion, sensation, and contemplation.” The campaign video was first screened for guests at the event on Tuesday, which began with sunset drinks at the Kellogg Doolittle House, a sculptural Frank Lloyd Wright-inspired residence designed by architect Kendrick Bangs Kellogg in the 1980s.
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