Companies continue to hype up the ways artificial intelligence can enhance their businesses, and the government is taking notice.
A Federal Trade Commission lawyer warned companies Monday against making misleading marketing claims about their AI ambitions and products, quipping that businesses “don’t need a machine to predict what the FTC might do when those claims are unsupported.
His warning comes amid frenzied interest in AI on Wall Street and elsewhere, fueled by the surging popularity of OpenAI’s ChatGPT chatbot, which ushered in a more popular understanding of what AI can do and how it can be harnessed in creative ways. After Microsoft Corp. MSFT incorporated that technology into its Bing search engine in an attempt to challenge Alphabet Inc.
In that sense, “merely using an AI tool in the development process is not the same as a product having AI in it.”
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