Ahead of the anticipated pop-up, we tried some of the brand’s looks in different sizes.
For more of the Cut’s favorite fashion, beauty, and home finds,This morning, Spring and Mott streets were lined with women and girls hoping to try on a look from Matilda Djerf’s brand, Djerf Avenue. The brand — described as Swedish, non-seasonal, ready-to-wear — opened a pop-up at 21 Spring Street showcasing the brand, which gained huge popularity online, for the first time. Some had taken off work and some had waited from the early morning to be at the front of the line.
Inside, Djerf, with her perfect blowout, buzzed with excitement and waited for people to arrive. Ahead of the event, we tried on some of the looks in different sizes.Roomy. I got a large in the pants and they were baggy, in a good way. I had to belt them and add a little heel so they weren’t dragging on the New York City streets. The top was also baggy and boxy, but featured a slit in the back, which allowed me to tuck in part of it and give my waist some definition without it looking bulky.
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