When your ISP is your movie studio is your streaming platform, what could go wrong?
Begun, the streaming wars have. Worse and far more harmful than the cable wars of years past. And with the new content wars will come a fresh internet hell.between networks that provided content and the cable companies that delivered that content to people. Every couple of years or so, as multiyear deals between networks and cable providers drew to a close, networks would demand more money for their content. Cable companies, unsurprisingly, wanted the opposite.
Eventually, though, Netflix’s success proved that streaming was a viable market, and now the companies that once were content to license their movies and TV shows to Netflix want their own piece of the action. But because there are so many ways to watch older movies and TV shows—spread out across syndication, several streaming services, even ** buying DVDs—the way companies have decided to lure new customers is with a classic ploy: the exclusive.
shows on its “All Access” streaming service. Warner Bros. launched a service just for content based on DC comics. But, as is ever the case in Hollywood, it’s Disney that upped the ante with the launch of Disney+ in November., and Marvel, Disney’s grip on mass culture is unparalleled. For that alone, Disney+ was going to be big. But Disney also made its streaming platform the exclusive home of the first-ever live-actionDisney+’s hugely successful launch wasn’t just because of its catalog.
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