Apps like ReelShort are raking in tens of millions of dollars with series like Fated to My Forbidden Alpha.
read last month. The thread, which has more than 20 million views, contains clips from a film titledabout a college professor named Adrian who falls in love with his student, who also happens to be his stepsister. Also, Professor Adrian is a millionaire. And a werewolf.
A gym owner turned actor with corn-fed Midwestern good looks, Esser has shot a dozen vertical series for six different platforms in the past year and has become the genre’s breakout star; he says he hears from fans all over the world, who tend to be primarily single mothers in their forties and fifties. Married for Green Card, Stayed for Love, Snatched a Billionaire To Be My Husband
“Where Quibi failed due to a perfect storm of pandemic timing and expectations, these ‘mobisodes’ took off due to a vacuum that the back-to-back Hollywood strikes last year created, leaving actors and crew members literally starving for work,” the source says. “Any work, regardless of production value.”
For his part, Jia dismisses the idea that analytics or the preferences of international audiences inform casting. “We don’t decide the characters based on color,” he says. “We base on personality. Frankly speaking, we do have a certain requirement to put a good-looking man a good-looking lady on camera because that is by the stories’ design.
Compensation was also an issue for some of the cast members I spoke with. Generally, lead actors earn between $300 to $500 a day for five to seven days of work, according to multiple sources who spoke withThe series are also, almost without exception, non-union. “We see that these shows get sometimes hundreds of millions of views, yet actors see no residuals from this, even when the series costs roughly $40 to watch per viewer,” says one source close to production.
While representatives for most major platforms did not respond to requests for comment on if AI is used for scripts, ReelShort, at least, employs up to 20 in-house writers and editors to generate its content, according to Jia. But I did speak to an author who had their story adapted by another vertical-shorts platform, a competitor to ReelShort. The author, who requested they remain anonymous due to fear of income loss, says they joined the app GoodNovel two years ago, signing exclusive rights to their story over to the app in exchange for a share of royalties — essentially, the costs users spend to read the book.
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