Los Angeles-based label Madhappy’s emphasis on community and authenticity has endeared the streetwear and lifestyle brand to discerning Gen Z shoppers.
cofounder Peiman Raf discussed how the brand how has differentiated itself with a focus on optimism and mental health. The brand’s success has captured the attention of both shoppers and investors.
Madhappy established a dedicated following with biweekly limited drops and pop-up shops. Image credit: Madhappy Since its early days, Madhappy has emphasized physical retail through pop-ups even as a digitally native brand. The brand has further emphasized accessibility with the launch of its Local Optimist mental health resources hub and The Madhappy Podcast, hosted by Mr. Raf and cofounder Mason Spector. Other initiatives include the Local Optimist hotline, a non-crisis text support line.
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