Why the packaging of Disney+, Hulu and Max has more potential benefit for WBD than Disney
Data shows WBD has more to gain from this bundle than DisneyIf there were any doubts left that the streaming wars as we knew themThe Warner Bros. Discovery CEO and his leadership team spent a significant chunk of the company’s Q1 earnings call Thursday extolling the company’s new
Of course, while WBD may be framing this as a moment of triumph, it’s hard not to see it as an implicit admission that the company’sThe great relaunch of the service formerly known as HBO Max last year was accompanied by much touting of the new product’s “unrivaled breadth,” with the goal clearly to create a platform with, well, something for everyone.
Results from HarrisX’s latest quarterly streaming consumer survey show the primary benefit of the bundle will be funneling Disney+ and Hulu users to Max rather than the other way around. While more than 50% of the Max subscribers surveyed also use Disney+, and more than 60% use Hulu, only about 30%-40% of Hulu and Disney+ users subscribe to Max.
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Disney and Warner Bros. Discovery to launch streaming bundle combining Disney+, Hulu and MaxThe new app will be available for purchase on any of the three streaming platform's websites and offered as both an ad-supported and ad-free plan, the companies said.
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