Dr. Pimple Popper has grown to international mainstream success. The brand has posted 1000’s of videos garnering more than 2.5 billion views, amassing over 10 million followers across 4 different social media platforms. Here, she speaks on how to scale your business and own your lane.
Much of building a successful business relies on narrowing the playing field – recognizing your brand’s unique audience and giving them exactly what they want as your finger is firmly pressed on the pulse of the market. Using this philosophy, Dr. Sandra Lee, also known as Dr. Pimple Popper, has been able to turn her graphic videos chronicling routine dermatological procedures conducted in her office into a platform reaching millions of adoring fans dubbed “Popaholics.
“I’m a Dermatologist. There’s only so many dermatologists in the world, I think at any moment there are less than 10,000 practicing dermatologists in the United States,” mentions Dr. Lee, speaking of her brand’s success. In 2015, recognizing the power of social media, Dr. Lee decided to start an Instagram account. Hoping to give an intimate view of her world in dermatology, she began showcasing some of the procedures, from blackhead and whitehead extractions to Botox injections and surgical cyst removal. In no time, she discovered the massive subculture of people obsessed with watching and sharing “popping” videos and not long after, Dr. Lee and her patients were well on their way to pop culture iconography.
Today, Dr. Pimple Popper has grown to international mainstream success. The brand has posted 1000’s of videos garnering more than 2.5 billion views, amassing over 10 million followers across 4 different social media platforms, and debuting a popular reality TV show of the same name, currently in its fourth season on TLC. And by giving her followers exactly what they wanted in gratifying popping videos, Dr.
With the advent and proliferation of social media as a communication and audience building vehicle, the path that Dr. Lee has taken is becoming the norm amongst the most successful entrepreneurs in the beauty and skincare industries. From the ascendancy ofto Dr. Lee herself, it becomes obvious that adopting a more conversational approach with the consumer makes it much easier to provide the exact products and services that they will eventually buy and recommend. Here, Dr.
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