Just after fashion month in the physical world, Decentraland will host a four-day digital fashion week replete with virtual shows, stores and events. Here’s what to know now.
Digital fashion and virtual spaces have since evolved from niche to mainstream, and brands are taking virtual events like these—and their audiences—more seriously. Brands such as Gucci and Ralph Lauren have opened virtual pop-ups on metaverse platforms Roblox and Zepeto; and Nike and Vans, among others, have opened permanent spaces in Roblox.
Republique plans to sell its first NFTs in a virtual store in Decentraland, among other items from French accessories retailer Monnier Frères, whose website already sells Republique's designs.Mainy of the shops will live in a permanent “fashion district” that is currently being built within Decentraland. Digital fashion brand Republique partnered with French accessories retailer Monnier Frères,, on a store that will include digital items from around 15 other brands.
Even the event’s tech partners warn brands not to just “close your eyes and jump in,” as Threedium’s CEO Mike Charalambous puts it. “Brands need a long-term strategy, even if they are doing this with a short-term goal. Typically for brands that have zero metaverse experiences or metaverse DNA, we suggest they start small and do a couple wearables in Decentraland to see the process and how they look, because it’s not exactly a super hyper-photorealistic design.
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