In a simpler world, you’d go to Jack in the Box for toys, Apple for fresh produce, and Equinox for—well, Equinox just wouldn’t exist.
Some commercial names tell you exactly what you’re getting: Bank of America, Famous Footwear, Pornhub. Others hint at it: Snapchat, OpenTable, Lids. Then there are those that spark questions.
What the hell is a Cigna? And why, in twenty-first-century America, is any store called Banana Republic—let alone one selling polo shirts and turtleneck sweater dresses? Let us imagine a better, simpler world, where companies delivered on their names. A world where you’d go to Jack in the Box for toys, Apple for fresh produce, and Equinox for—well, Equinox just wouldn’t exist.
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