SuperCircle is the latest proof point of tech-enabled recycling at scale.
, “It was an instant connection,” Songer said. Through Reformation, a few thousand people have signed up since the pilot launched in March.
SuperCircle built the tech infrastructure that allows customers, brand executives and supply chain partners visibility into recycling as well as the shipping and warehousing system. Waste is aggregated by regional partners, such as UPS, and freighted to SuperCircle’s first warehouse in Houston. Warehousing capabilities also allow for aggregation of feedstock by fiber type, including cotton, polyester, nylon and rubber.
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