The measure would increase the tax on people making more than $2 million by 1.75%. That revenue would go towards funding electric vehicles, charging stations and other infrastructure, as well as wildfire prevention.
The measure is backed by the California Democratic Party, as well as California Environmental Voters.
The biggest financial contributor is Lyft. The rideshare company has poured roughly $15 million into the prop.Governor Gavin Newsom is fervently against the measure. In a statement, he said: "Prop. 30 is a special interest carve-out -- a cynical scheme devised by a single corporation to funnel state income tax revenue to their company."
"The question, more than anything, is not whether the rich should pay their fair share. The question is should the money be going to Lyft?" Matthew Rodriguez, who runs the No on Prop 30 group, said.Rodriguez said the measure is a ploy by Lyft to get taxpayers to help meet its state mandate to electrify their vehicle fleet. He also argued the state has already given huge investments into similar climate initiatives and that the measure is too limited in its scope.
"There's a lot of priorities we have in the state," he said, "And we cant be basically going to the ballot every time to raise taxes for one company, as opposed to the whole state."Lyft said in a statement that environmental groups approached the company about partnering on the measure. "We were excited at the prospect," CJ Macklin, Lyft spokesperson.
"The point has definitely been made that this is the same governor who is touting his order requiring all new cars made in California to be zero or low emission by 2035," White told ABC7 News. "But my understanding is that there's also a broader reluctance by the governor to look to tax increases right now, particularly given inflation and some of the recession warning signs we've seen on the horizon.
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