New VIP+ Analysis: Big Tech is more than likely to jump in on gaming M&A, but each major player has differing reasons to do so.
As the iOS App Store is one of two predominant mobile platforms alongside Android, Apple is unlikely to be interested in a company that doesn’t already have its own mobile presence, especially since free-to-play, mobile-oriented games comprise the bulk of subscription service Apple Arcade.
Mobile remains the biggest source of revenue for games globally, comprising 52% of the entire market in 2021. Acquiring Activision means Microsoft will benefit from the revenue pulled in by King, the publisher of “Candy Crush” and other games that wasThis doesn’t mean Apple wouldn’t consider the multimedia opportunities of publisher IP beyond.
But if mobile is the principal draw, Apple may want to look at Take-Two Interactive more than Electronic Arts, even if EA is bigger. EA has invested seriously in mobile via its
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