What makes one watch cost $40 and another $40,000? The answer might surprise you.
MOST LUXURY wristwatches are similar in size; they all tell the time. Yet their costs vary as widely as the prices of contemporary art. A stainless steel Rolex Submariner will set you back $7,900, but a pink gold Roger Dubuis Excalibur rings in at $76,000. Aside from the material differences, what factors determine such watches’ retail value?
Here, we’re discussing mechanical timepieces—those that run on a windable mechanism. Timex’s $65 battery-powered Weekender is an excellent watch—it’s good looking and keeps...
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