Instead of panicking, plan an emergency strategy with these tips to keep your customers informed and engaged in your brand.
The pandemic has caused massive supply chain issues in every industry, and small businesses to Fortune 500 companies have felt the shock. Shortages in raw materials and parts have contributed to the bottleneck affecting thousands of businesses. Once components and raw materials are available, companies are faced with price increases, significant shipping and freight delays, and lack of truck drivers.
In November 2020 a cargo ship departing from Asia lost over 1,800 cargo containers which resulted in one of the most significant losses in shipping history. In this unexpected situation, it can take months before companies are financially reimbursed from insurance claims. They have no other choice but to repurchase and wait on new inventory.
While it may be a scary time to strategize, there are several tools to use if your company has been affected by a shipping delay. It is imperative for all businesses to be prepared for unknown variables and how to troubleshoot situations out of their control.Communicate often with your customers and keep them in the loop about delays and expected ship times. Most consumers are understanding and appreciate transparency and updates.
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