Melissa Houston is the author of Cash Confident: An Entrepreneur's Guide to Creating a Profitable Business, and the founder of She Means Profit.
Reclaim Your Voice With Micaela Erlanger, Prominent Celebrity Stylist And Author Of “How To Accessorize: A Perfect Finish To Every Outfit”When you are responsible for running a small business, you carry a lot of weight on your shoulders. Not only do you have to make strategic decisions about the direction of your business, but you also must stay on top of the day-to-day tasks that keep everything running smoothly.
By surrounding yourself with talented individuals, you'll be able to focus on your strengths and passions, leading to a more streamlined and efficient business. No matter how great your products or services are, if nobody knows about them, you won't be able to grow your business. That's why you need to. This can take many forms, from social media advertising to print ads to attending trade shows. Do your research and identify the marketing channels that will be most effective for your business, and then create a plan to execute those strategies.
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