The year 2021 was the year of Squid Game. If one piece of content caught the zeitgeist on the world stage over the last 12 months it was Netflix’s Korean-language Battle Royale-style capitalism sat…
“We’re not restricting production to a particular market,” she adds. “We also have our sights on a couple of further territories.”
But does India have the capacity to produce a piece of content that finds a truly global audience? And does that ambition even factor in when the home market is so large? That fragmented landscape of cultures and languages is India’s greatest strength, offering a remarkably diverse spread of creators, ideas and audiences, but it is also one of its biggest challenges.
“It’s a very nascent market, but if I had to put my money on where the next hit will come from in India, that will cut across languages, I would put my money on Malayalam,” he says. “There is some really good cinema from there already, it is beginning to break through, it’s very gifted in terms of writers and storytellers.”
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