A new report that is due out Thursday from Placer. ai has some surprising data about customer behavior during the 4th quarter
Panera Bread did surprisingly well in a new survey of customer loyalty. (Photo by Michael BrochsteinEvery restaurant chain wants customers. But it also wants those customers to come back.
Starbucks also scored top marks when it came to the length of a customer visit. It was second only to an unexpected leader — Panera Bread. The rest of the Placer.ai list averaged two visits or fewer during the quarter. They were Taco Bell, at 1.9 visits; and three companies at 1.8 visits — Panera, Wendy’s and Burger King.“It’s critical for these chains not only to attract visits, but to attract customers that will keep coming back,” said the report.The firm also measured the amount of time the customers of these brands spent inside the restaurants during the fourth quarter.
All of the other brands had significantly shorter visit times, according to the Placer.ai data. In third place was Subway, at 42 minutes, while Dunkin, McDonald’s and Chipotle all averaged 41 minutes per visit.
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